Sales and Business Development
This course introduces business development fundamentals through four connected areas: the role of business development, market research and analysis, strategic planning and execution, and relationship management. It gives learners a concise framework for understanding how market insight, planning, and professional relationships support business development activity.
- What business development is and why organizations use it.
- The role of market research in identifying opportunities.
- How market information can be analyzed.
- How strategic planning supports business development.
- How a strategy moves from planning to execution.
- Why relationships matter in business development.
- How professional relationships can be built and maintained.
This business development course online is suitable for business development professionals and people working in sales or marketing. It also supports learners who want to connect market research and strategic planning with relationship-building and execution.
Introduction
BD role
knowledge
Companies
Products
Suppliers and venders
Clients
Market Research
Sales and Account Management
Vision, Mission and Goals
Business Model Canvas
Financial Management
Sponsorship and artnership
Skills
Character Traits
Abbreviations
Closing
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