Marketing and PR

Growth Hacking for Startups

This growth hacking course introduces the process startups use to pursue and measure growth. It explains why growth hacking matters for startups, how to begin implementing it, and how the growth process is organized. Learners also explore the North Star Metric, the Pirate Funnel and its canvas, team formation, and well-known case studies.

What You Will Learn:

- What growth hacking means.
- Why growth hacking can be important for startups.
- How to begin applying growth hacking in a startup.
- How to continue learning and developing growth skills.
- The main stages of the growth hacking process.
- What the North Star Metric represents.
- How the Pirate Funnel and Pirate Funnel Canvas are used.
- How to form a growth hacking team.
- Lessons from well-known growth case studies.

This course is suitable for marketers, startup team members, founders, and learners who want to understand growth hacking and how it can be applied. It is especially relevant for people who want to go beyond general marketing and explore growth-focused processes and metrics.

Intro

1 minute 35 seconds
What is Growth Hacking?

4 minutes 5 seconds
Why Growth Hacking is a Must for Startups?

4 minutes 30 seconds
How to Start Implementing Growth Hacking in your Startup?

1 minute 30 seconds
How to Learn Growth Hacking?

3 minutes 23 seconds
Growth Hacking Process

3 minutes 37 seconds
North Star Metric

3 minutes 29 seconds
Pirate Funnel

5 minutes 13 seconds
Pirate Funnel Canvas

7 minutes 19 seconds
Forming your Growth Hacking Team

3 minutes 1 second
Famous Case Studies

3 minutes 41 seconds

Meet your instructor

Amir Hany

Amir has more than twelve years of experience working in areas like marketing, branding, research, and digital marketing with several multinationals, agencies, and startups.
Amir is currently working as a Growth Marketing Manager at Botme, Amir has worked before Botme as an Innovation Data Analyst & Startup Scout at Rainmaking Innovation the founders of Startupbootcamp, the global network of industry-focused accelerators. He also worked with International Data Corporation (IDC) as a Research Analyst covering the software market in the Middle East and Africa region and has worked with companies such as LG Mobile, UniFood, and Microtech in marketing and digital marketing functions.
Besides his professional experience, Amir loves to help other persons with his knowledge through training & mentoring, which is why he has worked with several entities like INJAZ Egypt and Technology Innovation and Entrepreneurship Center (TIEC) as an Entrepreneurship and Business Trainer to train and coach students on establishing startups, And as a Mentor with Microsoft, GIZ and Startups Without Borders helping startups to formulate their business model and marketing strategy.
Amir holds a Bachelor of Business Administration in Marketing from Arab Academy for Science & Technology and a postgraduate diploma in Business Administration from the same University.

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