Marketing and PR

How to Make a Marketing Plan

This marketing plan course explains how to create a comprehensive plan that connects research, strategy, execution, budgeting, and measurement. Learners examine the current situation, market, and customers, apply PESTLE and SWOT, define the vision, mission, and business goals, and use STP to guide segmentation, targeting, and positioning.

What You Will Learn:

- How to structure a complete marketing plan.
- How to conduct situational, market, and customer analysis.
- How to apply PESTLE and SWOT frameworks.
- How to define a vision, mission, and business goals.
- How segmentation, targeting, and positioning work.
- How to implement and evaluate marketing strategies.
- How to plan budgets and monitor performance.

This course is suitable for aspiring marketers, entrepreneurs, business owners, and professionals who need a structured approach to marketing strategy. It supports learners who want to turn analysis and business goals into a practical plan with measurable actions.

Intro

40 seconds
Marketing Plan Elements

1 minute 41 seconds
Situational Analysis

3 minutes 3 seconds
Situational Analysis (Market Analysis)

4 minutes
Situational Analysis (Customer Analysis)

2 minutes 24 seconds
Situational Analysis (Customer Behavior Analysis)

2 minutes 19 seconds
Situational Analysis (Sales Analysis)

4 minutes 30 seconds
Situational Analysis (Environmental Scanning)

1 minute 16 seconds
Environmental Scanning (PESTLE Analysis)

12 minutes 38 seconds
Environmental Scanning (Porter's Five Forces)

5 minutes 14 seconds
Environmental Scanning (SWOT Analysis)

7 minutes 47 seconds
Vision and Mission

48 seconds
Vision Definition

2 minutes 27 seconds
Mission Definition

8 minutes 28 seconds
Goals and Objectives

7 minutes 37 seconds
Marketing Strategy

1 minute 14 seconds
STP Concept

1 minute 30 seconds
STP (Segmentation)

2 minutes 44 seconds
STP (Targeting)

9 minutes 20 seconds
STP (Positioning)

4 minutes 16 seconds
Marketing Mix

5 minutes 25 seconds
Strategy Formulation

3 minutes 38 seconds
Corporate Strategies

6 minutes 34 seconds
Business Strategies

14 minutes 49 seconds
Function Strategy

10 minutes 1 second
Marketing Programs

2 minutes 49 seconds
Implementation Plan

1 minute 19 seconds
Performance Evaluation Monitoring

2 minutes 1 second
Financial Information

30 seconds
Financial Capsule

2 minutes 8 seconds
Budget

56 seconds
Sales Projection

1 minute 27 seconds
Contingency Plan

4 minutes 46 seconds

Meet your instructor

Ahmed Amin

As a senior management professional with over 24 years of experience in strategic decision-making, business process engineering, quality assurance, and change management in diverse roles across the organizational hierarchy, I participated in many success stories in many multi-national organizations. I'm ready for an executive role in a leading organization, such as executive manager; managing director, or general manager.
I'm a consultant and advisor for some companies in Egypt and made many consultations for some organizations outside Egypt, such as McKinsey & KPMG. I offer them consultations in management, strategies, business model, marketing, sales & HR. I'm also a management, marketing & sales trainer. I got the MBA and will finish the DBA next year.
I have developed proficiency in charting and implementing organizational blueprint policies aimed at accomplishing organizational and employee growth objectives, the development and preparation of short-term and long-range plans as well as budgets based upon broad organization goals and objectives. I also have expertise in implementing innovative business strategies to create organizational goodwill in the market aimed at retaining/enhancing organizational market share.

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