Banking, Finance, & Accounting

How To Price Your Product

This product pricing course introduces the main pricing approaches used to position and sell products. It compares the advantages and disadvantages of penetration pricing, contribution pricing, and value pricing, then explains additional strategies including loss-leader, psychological, competitor-based, destroyer, and cost-plus pricing.

What You Will Learn:

- The purpose of a pricing strategy.
- The advantages and disadvantages of penetration pricing.
- The advantages and disadvantages of contribution pricing.
- The meaning, benefits, and limitations of value pricing.
- How loss-leader pricing works.
- How psychological and competitor-based pricing differ.
- The principles of destroyer pricing.
- How cost-plus pricing is calculated and applied.

This course is suitable for entrepreneurs, marketing professionals, business strategists, and people working in business or product management. It helps learners compare pricing options and understand which factors distinguish one product pricing approach from another.

Intro

52 seconds
Penetration Strategy

3 minutes 31 seconds
Contribution Pricing

5 minutes 6 seconds
Marketing Scheming

5 minutes 2 seconds
Value Pricing

3 minutes 48 seconds
Lose Leader

3 minutes 21 seconds
Psychological Pricing

3 minutes 9 seconds
Competitor Strategy

3 minutes 48 seconds
Destroyer Strategy

2 minutes 6 seconds
Cost Plus

3 minutes 10 seconds
Conclusion

1 minute 14 seconds

Meet your instructor

Mohamed Sayed

Head of Finance at Algebra Ventures | Financial Consultant | Startups Advisor

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Beginner