Marketing and PR

Influencing Marketing and UGC

This influencer marketing course explains how brands can work with influencers and user-generated content to increase reach and engagement. It covers selecting suitable creators, planning effective campaigns, collecting useful UGC, measuring performance, and following current trends. The course connects influencer partnerships with practical content that supports online brand growth.

What You Will Learn:

- How influencer marketing and UGC can promote a brand.
- How to choose creators who fit the brand and campaign.
- How to design an influencer marketing campaign.
- Ways to collect useful user-generated content.
- How to review campaign results and performance.
- How current trends can shape reach and engagement.
- How influencer and user-generated content can work together.

This influencer marketing training course is suitable for marketers, small business owners, content creators, and beginners who want to grow a brand online. It also suits learners looking for an influencer marketing class or a user generated content course with a clear introduction to both areas.

Introduction

37 seconds
Definition of Influencer Marketing & UGC

6 minutes 48 seconds
Setting Your Strategy

3 minutes 9 seconds
How to Find and Collaborate with Influencers

6 minutes 58 seconds
Encouraging and Using UGC

3 minutes 36 seconds
Content Planning & Campaign Design

2 minutes 59 seconds
Measuring Success & Optimization

2 minutes 41 seconds
Future Trends & Best Practices

3 minutes 41 seconds

Meet your instructor

Hala Haytham

With over 9yrs of experience across Egypt and the UAE, and over 350 success stories, helping brands and creators blend data with creativity to build authentic, high-performing strategies.

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Beginner