Marketing and PR

Introduction to Facebook & Instagram Ads

This Facebook and instagram ads course introduces the marketing concepts learners should understand before starting campaigns on Facebook and Instagram. It explains the marketing funnel, the difference between digital and traditional marketing, the importance of digital channels, and the initial decisions involved in launching a campaign.

What You Will Learn:

- What a marketing funnel is.
- The difference between digital and traditional marketing.
- Why digital marketing is important for modern campaigns.
- The basic steps involved in starting a marketing campaign.
- When digital marketing may be suitable.
- When traditional marketing may still be useful.
- How these concepts relate to Facebook and Instagram advertising.
- What beginners should understand before launching their first campaign.

This course is suitable for people interested in digital marketing, media buying, and social media advertising. It is designed for beginners who want an introduction to Facebook and Instagram ads and need to understand funnels, channel selection, and campaign foundations before moving into more technical advertising work.

Intro

1 minute 22 seconds
Marketing funnel

9 minutes 6 seconds
Importance of Digital Marketing

5 minutes 52 seconds
Intro to Ads Manager

12 minutes 24 seconds
Campaign Setup Part 1

18 minutes 19 seconds
Campaign Setup Part 2

8 minutes 56 seconds
Ads Manager Results and Campaign Optimization

8 minutes 50 seconds

Meet your instructor

yehya Othman

Accomplished marketing, sales, and business professional boasting a 10 years of comprehensive experience within diverse corporate landscapes, including esteemed multinational entities such as The Body Shop, as well as innovative startups such as Mrsool, Fakahany, Majestic Bio Pharma, and Cartlow. Demonstrating a track record of success, I have effectively spearheaded marketing strategies and offered expert consultation to over 120 companies across the EMEA region. My proficiency extends to serving as a marketing trainer in reputable academies, harmonizing practical expertise with a robust academic foundation. I hold an MBA in marketing and am currently pursuing a Doctor of Business Administration (DBA) with a focus on business intelligence and data analysis from a leading US University.

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