Banking, Finance, & Accounting

Introduction to Feasibility Study

This feasibility study course introduces the financial concepts used to assess a project before investing in it. It explains project selection, project types, savings options, free cash flow, financial indicators, WACC, sensitivity analysis, and Goal Seek as tools for evaluating whether a proposed project may be financially viable.

What You Will Learn:

- What a feasibility study is and why it is prepared.
- How to approach the selection of a potential project.
- The different types of projects a person may consider.
- Types of savings and when each may be used.
- What free cash flow represents.
- The financial indicators used to examine a project.
- What the weighted average cost of capital, or WACC, means.
- How sensitivity analysis supports scenario evaluation.
- How Goal Seek can be adjusted according to the required result.

This course is suitable for entrepreneurs, aspiring business owners, and anyone considering a new project but unsure how to evaluate it. It supports learners who need an introductory framework for organizing financial assumptions and assessing whether a project is suitable for further investment consideration.

Intro

35 seconds
Feasibility Study Definition

3 minutes 18 seconds
Selection Criteria

3 minutes 27 seconds
Projects Types

2 minutes 23 seconds
Types of Savings

2 minutes 50 seconds
Free Cash Flow

4 minutes 17 seconds
Free Cash Flow Exercise

9 minutes 12 seconds
Financial Indicators

8 minutes 22 seconds
WACC

10 minutes 6 seconds
Sensitivity Analysis and Goal Seek

8 minutes 22 seconds

Meet your instructor

Aya Mohsen

A Corporate Finance Professional, possessed CMA, FMVA and CFC, with 14 years of experience in Investments, Decision Support, Reporting, Operational Excellence, Strategy, Corporate Development, Budgeting, Controlling, ERPs Implementations and Risk Management in Telecommunications, FMCGs and Retail.
Working currently as Strategic Planning and Corporate Development Senior Manager at Telecom Egypt and previously held the positions of Feasibility Studies Director at NTRA - UNDP, Finance Decision Support Manager at Telecom Egypt, Team Leader Budgeting and Accounting at Juhayna and Regional Reporting Accountant at Al-Futtaim (for Egypt & Levant)
Beside being part time Finance Instructor at several universities and training institutes delivering CMA, Business Analytics, Finance for Non-finance

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