Sales and Business Development

Introduction to Strategic Planning

This strategic planning course explains how organizations establish a strategic foundation, analyze their situation, and select an appropriate direction. It covers the importance of planning, the factors included in macro, micro, and internal analysis, and the process used to choose a strategy based on the organization and its environment.

What You Will Learn:

- Why strategic planning is important.
- The elements that form a strategic foundation.
- The main stages in the strategic planning process.
- The different types of situational analysis.
- How macro-environment factors can be examined.
- How micro-environment factors influence strategy.
- How internal analysis supports strategic decisions.
- How to compare options and select a suitable strategy.

This course is suitable for professionals, managers, entrepreneurs, and learners who face challenges when developing strategic plans. It supports anyone who wants a clearer process for analyzing a situation, setting a strategic foundation, and choosing a direction that fits organizational needs and conditions.

Intro

41 seconds
What, Why and How?

4 minutes 31 seconds
Strategic Foundation

3 minutes 18 seconds
Situational Analysis - Part 1

3 minutes 22 seconds
Situational Analysis - Part 2

5 minutes 50 seconds
Situational Analysis - Part 3

3 minutes 13 seconds
Strategy Selection - Direction Strategies

9 minutes
Strategy Selection - Competitive Strategies

5 minutes 8 seconds
Execution and Monitoring

3 minutes 14 seconds
Conclusion

1 minute 21 seconds

Meet your instructor

Islam Saadany

A Strategy Consultant, who works side by side with business owners and top-level Management on the formulation and implementation of the company's strategic plans. Based on a solid Experience with different size companies across various industries in both Strategy & Organizational Development.

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