Marketing and PR

Marketing Strategy

This marketing strategy course explains the terms, elements, and stages involved in developing and implementing a marketing strategy. It gives learners a structured view of how a strategy moves from planning to execution and how implementation challenges can be identified and addressed.

What You Will Learn:

- The key terms used in marketing strategy.
- The main elements that contribute to a marketing strategy.
- The process of building a marketing strategy.
- How to move from strategic planning to implementation.
- How implementation problems can affect marketing activity.
- How to respond to challenges while executing a strategy.
- How strategic thinking supports more consistent marketing decisions.

This marketing strategy course online is suitable for marketing students, junior marketers, business owners, and professionals who want to understand strategy beyond individual tactics. It also supports learners comparing marketing strategy courses or seeking a foundation before studying a digital marketing strategy course in greater depth.

Intro.

52 seconds
Key Terms

8 minutes 22 seconds
Where are we now?

9 minutes 10 seconds
Where do we want to go?

11 minutes 46 seconds
How might we get there?

10 minutes 17 seconds
Which way is the best?

4 minutes 54 seconds
How can we ensure arrival?

6 minutes 3 seconds

Meet your instructor

Mohamed El Taher

I am a strategy & marketing consultant with more than 19 years of diversified business experiences in Egypt and KSA. I have provided support and advice to multiple types of clients working in 17 industries:

- Automotive Services.
- Fuel & Automotive Lubricants Retail
- Software - ERP Solutions.
- Food & Beverage.
- Construction Materials.
- Training & Education.
- Real Estate brokerage.
- Sports entertainment.
- Sports & Recreational Clubs.
- Tourism.
- Ceramics manufacturing.
- e-learning.
- Handmade carpets.
- e-Commerce - B2C "Furniture & Home Appliances and Gifting".
- Mattresses & Bedding.
- Furniture.
- Digital Transformation.

I have successfully achieved several breakthroughs for my employers and clients ranged from constructing business modeling practices, performing & supervising market research efforts, competitive market analysis, capturing consumer insights and behavior studying, architecting business & marketing strategies, strategic marketing planning, developing brand strategies and management practices, tactical marketing planning and execution.

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