Marketing and PR
SEO Fundamentals
This SEO course builds a practical foundation in search engine optimization and explains how search engines connect users with relevant content. It covers organic traffic, website visibility, Google algorithm updates, keyword research, content creation, user experience, and performance analysis. As a search engine optimization SEO course, it organizes the main optimization steps so learners can understand what to prioritize.
What You Will Learn:
- How SEO and search engines work.
- How websites attract organic traffic and reach potential customers.
- How Google algorithms and updates can affect search rankings.
- How to follow a structured hierarchy of SEO needs.
- How to research useful keywords and create relevant content.
- How website optimization can improve visibility and user experience.
- How to use SEO tools to review performance and identify improvements.
- This course is suitable for SEO beginners, website owners who want to improve visibility and traffic, marketers building their digital skills, and marketing students who need a structured introduction to search engine optimization.
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Intro
53 seconds -
What Does SEO Mean? Why Is It Important?
2 minutes 5 seconds -
Important Definitions & Terminologies
3 minutes 20 seconds -
Sources of Website Traffic
2 minutes 33 seconds -
How Do Search Engines Work?
2 minutes 25 seconds -
Google Algorithm Updates
6 minutes 44 seconds -
Search Engine Optimization Steps
5 minutes 25 seconds -
Customer Personality
4 minutes 42 seconds -
Keywords Planning Part 1
5 minutes 39 seconds -
Keywords Planning Part 2
6 minutes 13 seconds -
Building an SEO Friendly Website
5 minutes 28 seconds -
Optimized Content
4 minutes 5 seconds -
Reports & Analysis
1 minute 40 seconds -
On-page Optimization
9 minutes 2 seconds -
Off Page Optimization (Link Building)
5 minutes 58 seconds -
Technical Optimization
5 minutes 42 seconds -
Google Search Console
3 minutes 30 seconds
Meet your instructor
Cherine Michel
Experienced Marketing Manager with an experience of 11 years. Skilled in Search Engine Optimization (SEO), Marketing strategy, Social media management, branding, and online and offline campaign management.
Worked on all kinds of below/above-the-line marketing techniques. Believe that change is the most important stable thing in life!
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1 Year
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- Full access to all courses
- Full access to material of courses
- Engage with course instructors
- Get certificate of completion
3 Months
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- Access for three months
- Access for 3 users