Sales and Business Development
Sponsorship
This sponsorship course explains the role of a sponsorship specialist and the main steps involved in approaching potential sponsors for an event. It covers first contact, proposal preparation, meeting arrangements, professional meeting etiquette, and the preparation needed before speaking with sponsors.
What You Will Learn:
- The job role of a sponsorship specialist.
- How to make the first contact with a potential sponsor.
- How to prepare a professional sponsorship proposal.
- How to arrange a meeting with a sponsor.
- The etiquette required across the first, second, and third meetings.
- How to prepare effectively before each meeting.
This course is designed for people who need to find sponsors for events but are unsure where or how to begin. It is also useful for anyone who wants to understand when to request a meeting, how to prepare for sponsor discussions, and how to present a professional proposal throughout the sponsorship process.
-
Introduction to Sponsorship
45 seconds -
Sponsorship Specialist Job Role
3 minutes 1 second -
First Contact
9 minutes 17 seconds -
Proposal, Setting a Meeting
6 minutes 15 seconds -
Second Meeting & Negotiations
7 minutes 33 seconds -
Third Meeting
4 minutes 20 seconds -
How to Prepare
6 minutes 5 seconds -
How to Write your Proposal
6 minutes 5 seconds -
Following up
5 minutes 41 seconds -
Conclusion
32 seconds
Meet your instructor
Yahya Abdelfattah
**Professional Experience Summary:**
- **Teacher Assistant, Faculty of Engineering, Ain Shams University (2018–Present)**
- Prepare course materials.
- Illustrate tutorials and lectures.
- **Business Development Manager, Farahy Application (2021–Present)**
- Hire and train team members.
- Develop business plans and close deals with partners.
- Manage customer relationships.
- **Co-founder & CCO, Freelance Yard (2019–Present)**
- Closed deals with over 50 partners.
- Develop business plans and manage client relationships.
- **Business Developer Manager, Egypt Career Summit (2021)**
- Secured over 500k EGP in sponsorships.
- Hire and train team members, generate leads, and close deals.
- **Business Developer Manager, Freelance Job Fair V1.0 (2020)**
- Closed deals with over 25 sponsors.
- Hire and train team members, generate leads, and close deals.
- **Business Developer, Egypt Career Summit (2020)**
- **Business Developer, Freelance Job Fair V1.0 (2019)**
- **Business Developer, Eduvation Summit**
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