Marketing and PR

Marketing Principles

This marketing fundamentals course introduces the role of marketing in business strategy and the concepts used to understand customers and markets. It explains needs, wants, demand, products, services, value, satisfaction, and the difference between selling and building long-term customer relationships through value creation.

What You Will Learn:

- What marketing is and how it supports business strategy.
- The meaning of needs, wants, and demand.
- How products and services create value for customers.
- How customer satisfaction relates to marketing decisions.
- How a customer-centred approach identifies and responds to preferences.
- How marketing contributes to customer acquisition, retention, and revenue.
- The difference between selling and relationship-focused marketing.

This course is suitable for business professionals, entrepreneurs, marketing professionals, and marketing students. It is designed for learners who need a clear foundation in customer value, markets, relationships, and the principles that guide marketing decisions across different types of organizations.

Intro

38 seconds
Marketing Concept

5 minutes 56 seconds
Marketing Terms (Needs, Wants, and Demands)

3 minutes 16 seconds
Marketing Terms (Products and Services)

3 minutes 5 seconds
Marketing Terms (Values)

3 minutes 1 second
Marketing Terms (Satisfaction)

4 minutes 2 seconds
Marketing Terms (Markets)

3 minutes 10 seconds
Marketing is Business

1 minute 45 seconds
Marketing vs. Selling

7 minutes

Meet your instructor

Ahmed Amin

As a senior management professional with over 24 years of experience in strategic decision-making, business process engineering, quality assurance, and change management in diverse roles across the organizational hierarchy, I participated in many success stories in many multi-national organizations. I'm ready for an executive role in a leading organization, such as executive manager; managing director, or general manager.
I'm a consultant and advisor for some companies in Egypt and made many consultations for some organizations outside Egypt, such as McKinsey & KPMG. I offer them consultations in management, strategies, business model, marketing, sales & HR. I'm also a management, marketing & sales trainer. I got the MBA and will finish the DBA next year.
I have developed proficiency in charting and implementing organizational blueprint policies aimed at accomplishing organizational and employee growth objectives, the development and preparation of short-term and long-range plans as well as budgets based upon broad organization goals and objectives. I also have expertise in implementing innovative business strategies to create organizational goodwill in the market aimed at retaining/enhancing organizational market share.

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