Sales and Business Development

Selling Techniques

This sales techniques course explains the sales process from understanding the product and market to contacting prospects, identifying needs, handling objections, closing deals, and following up. It connects the sales function within an organization with practical methods for building more relevant customer conversations.

What You Will Learn:

- The role of sales within an organization.
- How to use the FABE model to understand and present product value.
- How to conduct a competitive analysis.
- The difference between outbound and inbound approaches.
- How to prepare for and make a cold call.
- How to identify a customer's needs.
- How to respond to common sales objections.
- How to move towards closing a deal.
- Why follow-up is an important part of the sales process.

This course is suitable for people interested in starting or developing a career in sales. It also supports professionals who want a clearer understanding of selling techniques, customer needs, objection handling, deal closing, and the steps that connect the complete sales process.

Intro.

1 minute 28 seconds
Sales Function within the Organization

4 minutes 37 seconds
Sales Mindset.

4 minutes 56 seconds
Product Knowledge (FABE).

5 minutes 7 seconds
Competitive Analysis

3 minutes 2 seconds
Prospecting

5 minutes 36 seconds
Outbound Vs Inbound

4 minutes 27 seconds
Cold Calls

6 minutes 53 seconds
Identifying the Customer's Need

4 minutes 9 seconds
Asking Effective Questions

3 minutes 23 seconds
Presentation & Blocking Objections

5 minutes 56 seconds
Demo

2 minutes 18 seconds
Closing & Creating Sense of Urgency

2 minutes 54 seconds
Offering the Price

2 minutes 48 seconds
Discounts

4 minutes 6 seconds
Follow UP

2 minutes 20 seconds
Summary

3 minutes 16 seconds

Meet your instructor

Karim Mustafa

I am a Quality Assurance and Training Manager at Nana | نعناع, the leading online grocery platform in the Middle East. With over 8 years of experience in various industries, I have developed and honed my skills in training and development, sales and business development, and on-boarding. I am passionate about empowering and developing young professionals through sharing the latest and best practices in selling, CRM, and customer service. I hold two LinkedIn certifications in Selling to Executives and Organizational Learning and Development, which demonstrate my expertise and commitment to excellence in my field.

In my current role, I lead the customer experience team in delivering exceptional service and support to our users. I am responsible for creating and optimizing the training and quality standards and processes for Nana | نعناع. I have trained more than 800 hours and helped more than 10,000 employees and partners to improve their skills and performance. As a result, I have contributed to increasing the user retention rate, customer satisfaction, and revenue growth for Nana | نعناع. I am always eager to learn new skills and technologies and to collaborate with diverse and talented teams. My goal is to make Nana | نعناع the most trusted and convenient online grocery platform in the region.

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