Marketing and PR

Fundamentals of Copywriting

This copywriting training course introduces the foundations of writing persuasive marketing messages. It explains what copywriting is, the skills a copywriter needs, how to prepare a creative brief, and how to present creative concepts to clients. The course gives learners a clear starting point for understanding the relationship between copywriting and digital marketing.

What You Will Learn:

- What copywriting means and where it is used.
- The core skills required for a copywriter.
- What a creative brief is.
- The essential elements included in a creative brief.
- How a brief supports the writing process.
- How to organize and communicate creative concepts.
- How to present ideas clearly to customers or clients.

This online copywriting course is suitable for people interested in copywriting, marketing, and digital marketing. It also supports beginners comparing copywriting classes online and looking for a practical introduction before developing more advanced writing skills.

Introduction

27 seconds
Pre-writing - What is copywriting & skills you need

5 minutes
Data-Collection: Preparing your creative concept

5 minutes 3 seconds
The Writing Process Essentials

2 minutes 39 seconds
Creative mind tools to develop your creative idea

3 minutes 42 seconds
CASESTUDY- Drawneat Brief

2 minutes 7 seconds

Meet your instructor

Randa Moataz

Randa Moataz is the Founder of The Copywriter, a learning hub that provides authentic copywriting services with a light-hearted tone of voice tailored to the MENA region.

She started her career as a transcriber at Nielsen Research Company and eventually became the head of community management at Mortimer Harvey Egypt.

Throughout her career, Randa has worked with well-known brands such as Gourmet Egypt, Bosta, Khotwh, Tefal, Moulinex, Americana, Future Media Group (CBC), and Rawafed International School in KSA.

Her passion for copywriting led her to establish The Copywriter School, an edutainment learning hub designed for content creators and copywriters who seek professional guidance in the creative field. Randa believes that the key to effective copywriting is tapping into readers' emotions and understanding their needs.

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