Marketing and PR

Practical Marketing that Sells

This practical marketing course introduces essential frameworks used to understand markets and make more structured marketing decisions. It explains the role of marketing, the 7Ps marketing mix, Porter's Five Forces, PESTEL analysis, the VRIO framework, and the BCG Matrix.

What You Will Learn:

- The foundations of marketing and why marketing matters.
- How the 7Ps can be used to review a marketing mix.
- How Porter's Five Forces supports industry analysis.
- What PESTEL analysis is and how to conduct it.
- How the VRIO framework evaluates internal resources.
- What the BCG Matrix is used to examine.
- How different frameworks contribute to practical marketing decisions.

This course is suitable for anyone interested in offline or online marketing who wants to understand widely used strategic tools. It supports students, marketers, business owners, and professionals who need a clearer framework for analyzing markets and selecting marketing approaches with stronger commercial reasoning.

Intro

59 seconds
Iceberg

3 minutes 14 seconds
Marketing Segmentation

10 minutes 27 seconds
Marketing Mix

7 minutes 4 seconds
Buyer Persona

1 minute 50 seconds
Strategy

7 minutes 32 seconds
Prisoners Dilemma

3 minutes 31 seconds
Marketing Strategy

56 seconds
Porter's Five Forces

8 minutes 8 seconds
PESTEL Analysis

4 minutes 17 seconds
VRIO Framework

3 minutes 46 seconds
BCG Matrix

4 minutes 55 seconds

Meet your instructor

Ahmed Radi

more than 15 years of real experience, more than 10 years of building marketing teams and departments leading them to achieving extraordinary targets, planning and creating creative marketing campaigns and strategies for over 31 companies in 17 different industries in 19 different countries.

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Intermediate