Marketing and PR

How to Make a Digital Marketing Plan

This digital marketing plan course teaches learners how to structure a campaign using the SOSTAC planning framework. It connects situation analysis and marketing trends with objectives, strategy, tactics, actions, and control. Learners also explore the Ansoff Matrix for market-share growth and the use of SMART objectives to guide campaign planning.

What You Will Learn:

- What the SOSTAC framework is and how it is organized.
- How to review the current situation and marketing trends.
- How objectives, strategy, tactics, actions, and control work together.
- How to develop marketing strategies within a plan.
- How the Ansoff Matrix can support market-share growth.
- How to write a SMART objective.
- How to connect the planning stages to a marketing campaign.

This course is suitable for marketers, business owners, and learners who want to plan campaigns more systematically. It is especially useful for anyone who needs a clear framework for turning analysis and objectives into digital marketing actions and performance control.

Intro

1 minute 4 seconds
Introduction for SOSTAC (Digital Marketing Plan)

2 minutes 49 seconds
Situational Analysis of SOSTAC (Customer Analysis)

7 minutes 18 seconds
Situational Analysis of SOSTAC (Competitive Analysis)

10 minutes 29 seconds
Situational Analysis of SOSTAC (Company/Product Analysis)

13 minutes 49 seconds
Situational Analysis of SOSTAC (Market Trends)

7 minutes 47 seconds
Objectives of SOSTAC

8 minutes 58 seconds
Strategy of SOSTAC

2 minutes 1 second
Tactics of SOSTAC

12 minutes 2 seconds
Actions of SOSTAC

2 minutes 42 seconds
Control of SOSTAC

8 minutes 26 seconds
Summary of SOSTAC

2 minutes 6 seconds

Meet your instructor

Abeer Elleithy

Mai is a Counseling Psychologist and Psychotherapist with a master's degree in Counseling Psychology from The American University in Cairo (2019) and is pursuing a doctorate in Existential Psychotherapy in London. She is also an adjunct psychology professor at The American University in Cairo.

Mai works with adults and families on various psychological issues using an integrative therapeutic approach that includes psychodynamic, emotionally focused, existential, and cognitive-behavioral therapies. She has a special interest in workplace-related stress, creating tailored programs for organizations such as UNICEF Egypt, Vodafone Egypt, and Amazon.

Mai has received several awards, including the HUSS Award and the IFAH Award, for her contributions to mental health. In 2022, she was honored with the Outstanding Leadership Award in healthcare by the Health 2.0 Conference and was recently nominated for the International Visitor Leadership Award by the US Department of State for her work in youth mental health.

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