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Marketing and PR

SEO

This search engine optimization SEO course introduces the core principles behind website visibility and content optimization. It explains how Google categorizes and ranks information, how SEO differs from SEM, and how keywords and optimized content can help a website attract more relevant traffic.

What You Will Learn:

- The difference between traditional and digital marketing.
- How Google organizes, evaluates, and ranks online information.
- The difference between SEO and SEM.
- The main functions of SEO within digital marketing.
- How keywords support relevant and discoverable content.
- How to optimize page content for search engines and users.
- The SEO fundamentals needed before exploring more advanced techniques.

This course is designed for people interested in digital marketing who want to understand how search engines work. It also suits beginners looking for a Google-focused SEO course, marketers improving their content optimization skills, and anyone who wants to use keywords more effectively to support website traffic.

  • Intro

    34 seconds

  • Why Digital Marketing Is Important?

    1 minute 18 seconds

  • How Search Engines Work?

    2 minutes 12 seconds

  • SEM vs. SEO

    1 minute 23 seconds

  • Intro to Search Engine Optimization

    4 minutes 5 seconds

  • The Process of SEO

    4 minutes 5 seconds

  • Optimizing Your Content

    4 minutes 8 seconds

  • The Perfectly Optimized Page

    1 minute 29 seconds

Meet your instructor

Marwan Ahmed

Marwan Ahmed

I'm a digital strategy consultant, and digital team leader at Innovety and also the Managing Director of EgyptInnovate.com. My experience and my passion is building digital strategies, online marketing, digital management, and business growth, as well as content development and digital analytics.

In the past 6 years, I've developed digital growth strategies for many companies and also developed and executed several digital strategies for projects owned by local and global organizations such as, UN, EU, EBRD, IOM, The Engineering Export Council, The Ministry of Investment and International Cooperation, Federation of Egyptian Industries, and more.

I managed to build a good track record in managing, analyzing, and marketing online platforms such as, Egyptinnovate.com which is Egypt’s innovation platform that’s owned by the government and funded by the UN. I'm supervising all the platform functions and its growth plan as well as the platform’s digital outreach.

In the training field, I delivered training programs in Marketing and Digital Marketing to 1000+ trainees from students to corporate executives, and government professionals

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